Using the Power of Persistence for SEO
Everyone wants to please Google. Whenever we tell clients they’re listed on Google’s Page One or, better still, at the top of that page they rejoice. When I meet new clients who don’t even seem to be listed their faces are so long you could write “War and Peace” on them. Then we start talking and the question inevitably comes up: “What’s the secret to getting great SEO results?” The fact is that there is no one single secret, but there is one tip I can give you that’ll almost always work well.
It Ain’t Over Until It’s Over
Yes, there are a lot of strategies you can – and should – use to get Google to love you. You should follow the developments and changes Google makes and announces. You definitely should be thinking social SEO. But the one thing that many failed SEO campaigns have in common is that the people running them give up too soon. Success is largely a matter of doing the right things over and over again until it works and it’s the same with SEO.
So what are these things that you have to do? Sorry to disappoint, but I’m not giving you an exhaustive list. You’ll have to talk to me to find out about that. Here are a few key ones though.
If you don’t have a blog, start one. Make sure it’s integrated into your website and then blog regularly. It doesn’t have to be great prose, but it has to be interesting content. Do it regularly and keep it up. Content marketing is an extremely powerful component in effective SEO, and your blog is a vital part of that. Writing long-form posts on Linked in is all well and good, but it won’t do nearly as much good as the posts on your website.
Make Relevant Connections
Connect with your marketplace. It’s important to make sure any links you make are relevant to your industry and your business. Beware of SEO ‘specialists’ that offer to sell you thousands of links from other sites all over the world. They are not likely to be websites that have anything to do with what you do and will probably do more harm to your SEO than good. Think quality, not quantity.
Plus One More
I’m not going into too much detail here because it should be clear already. Social media is a massive factor in how Google ranks you, so you need to be much more active on all your key social media platforms. Play the long game. Think about it.
The Next Step
Persistence is the key to getting anything right. And that applies to your SEO. Listen to what Einstein has to say about it: “It’s not that I’m smart, it’s just that I stay with problems longer.” Take his advice. Don’t give up on your SEO, just stay with it until it works.