How to Improve the Quality of Your Blog Posts
If you are having a heck of a time driving blog traffic or profits your posts may lack the depth and quality to convince readers to buy in.
Struggling terribly in this department feels confusing, frustrating and may have you thinking about quitting blogging all together.
You appear to be doing everything right but are still failing.
Take a deep breath. Relax just a little bit. You don’t need to do more or work harder. You likely need to improve the quality of your blog posts.
Nobody gets rewarded for the simple act of publishing posts, but successful bloggers reap sweet benefits by publishing quality, in-depth, problem-solving posts.
Follow these tips to improve the quality of your blog posts.
1: Write 1,000 Words Daily for Practice
Write 1,000 words every day to practice.
Open a Word document. Reach your desired word count. Trash the document.
Following this writing ritual improves the quality of your blog posts quickly because writing is the one skill you need to develop to impress readers.
Don’t just write whenever you need to publish a post. Write in quiet. Write in the shadows. When it’s time to publish content you will create quality, impactful posts that drive traffic and profits.Don’t just write whenever you need to publish a post. Write in quiet. Write in the shadows. Click To Tweet
2: Go Long Form or Go Home
Long form posts impress. Short posts rarely do.
Focus heavily on blog post quality and little on blog post quantity to make the greatest impact with your blog.
Write 1500 word or longer posts to both appease your readers and Google. Long posts rank better on the big G. Long posts also influence readers to a greater extent.
Pull back on posting frequency if you want to boost the quality of your blog posts. It’s better to publish meatier, thorough, resource-style posts than to churn out thin, valueless posts more frequently.
3: Add Images for Eye Candy
Add images to your blog posts.
Share eye candy to improve the quality of your blog posts.
You think in pictures. Image-free posts give readers too much leg work. But using 2-3 images in each post both does some of your reader’s legwork and also makes for easier scanning.
Quality posts are rich in text content and imagery. Add a few images to each blog post to give readers a sense of contrast and to make their job easier.
4: Link In
Link into other posts from your blog.
Create a link-heavy resource to boost on page SEO and to create a quality resource for your audience.
Link into related, older posts on your blog. Lower your bounce rate. Give readers something to chew on.
5: Link Out
Link out to respected blogs or sites to add quality to your blog. Linking out adds credibility to your posts. Linking to authority sites gives your blog greater authority through the power of association.
If readers see links pointing out to top tier blogs through your blog they are likely to see your blog in a different light. Your credibility expands on multiple levels.
6: Let it Sit
I like letting my blog posts sit for at least 1-2 days before publishing. The post either ages gracefully or receives touch ups to add value to the offering.
The old me rushed wildly to write and publish blog posts within hours. The new me knows how allowing posts to simmer increases their quality exponentially. In some cases I nailed it on the first try, with some light editing. The waiting period gives me clarity and confidence in publishing the post. In the case of edited posts I re-read and edit where necessary to create a valuable, high-quality offering.How to Improve the Quality of Your Blog Posts Click To Tweet
7: Read Quality Blogs
Blogging tips hungry bloggers should read blogs like Problogger.net to follow a quality resource. Not only does this blog offer tips to add value to your posts but you’ll also expose yourself to high value posts, podcasts and eBooks which influences your blog and brand.
Your Turn
What tips can you add to this list?
The Next Step
Design Inspiration has over 28 years’ experience in creating content that gets businesses noticed online. If you want to have a no-obligation conversation about the ways we could help your business, get in touch with Design Inspiration via this form:
Ryan Biddulph
Professional Blogger and Author
Ryan’s posts have been featured on 200 blogs including Richard Branson’s Virgin Blog, Forbes, NeilPatel.com, ProBlogger and BloggingTips.Com. Ryan has achieved all of this whilst living the life of a true digital nomad hopping from Bali to Nepal, Turkey, Sri Lanka, Peru – the list is almost endless. If you want to become a blogger from Paradise too, get in touch with Ryan, he’s the expert.