20 Lessons from 20 Years of Running a Small Business

20 Lessons from 20 Years of Running a Small Business

Twenty years ago on this day I set up Design Inspiration. It was the start of a journey for me and my family. Anyone who has run a small business will know how much of an understatement that is. There have been some hard times and many, many good times. I’ve learned more than I ever expected to. The lessons have sometimes been painful but they’ve always been useful as a way to get better.   The most important lesson for me has...

Read More

The Top 6 Reasons Why You Should Upgrade Your Website

The Top 6 Reasons Why You Should Upgrade Your Website

I get asked to look at a lot of websites and it’s pretty rare to find one that isn’t doing something wrong. Sometimes it’s a simple thing like poor navigation preventing website visitors from finding their way to your best content. When your website is driving clients away though, it needs to be addressed immediately. But how do you know which are the worst problems? Luckily for you I’ve put together a list of the top...

Read More

How Not to Design Your Business Website

How Not to Design Your Business Website

There are three types of website design that drive clients away. The trouble is, we see them all over the internet. Unless you want to drive clients away from your website, you’d better make sure it doesn’t fall into one of these types. Here’s your very own guide to spotting and avoiding them.     The Chic Sleek Freak These are those über-cool ‘visual essays’ that need a degree in Graphic Design to be...

Read More

How to Increase Your Website’s Conversion Rate

How to Increase Your Website’s Conversion Rate

  Increase the number of people who visit your site and you get more clients, right? Wrong. The reality is that no matter how much traffic your website sees, unless your website is optimised to convert traffic into enquiries, you’re wasting your time.   How to Optimise Your Website to Convert Traffic Into Enquiries Too many small businesses fail to understand the importance of converting traffic into enquiries. Think of it like...

Read More

How to Make Your Website Fail

How to Make Your Website Fail

Here’s something nobody ever asks for. A list of things you can do to ruin your website’s chances. Sadly, a lot of people seem to already know it, based on what their sites look like; so I’ve based this list on their websites. Check it out.   Don’t Give Your Website a Job If you want your website to fail you must ensure that you don’t define what it’s job is. Is your website a brochure, a salesperson or...

Read More