The 7 Deadly Sins are a really useful mnemonic that people have used to guide their lifestyle choices for a couple of thousand years, from the Medieval Age, through the Industrial and Technological Ages. As we’ve now entered the Age of Social Networking, I was asked recently as a social media specialist to speak at a business networking event about how we could interpret them for today. So here are my 7 Deadly Sins of Social...

Here are 6 great Twitter tips we’ve turned into attractive desktops created by Design Inspiration for you to download and use. Not only are these twitter tips good advice for your social media strategy, they make handy constant reminders for you. To download each desktop, just click on the images below, then right-click on the graphic when it comes up.  Feel free to download and share them so long as you don’t alter the artwork in...

  Increase the number of people who visit your site and you get more clients, right? Wrong. The reality is that no matter how much traffic your website sees, unless your website is optimised to convert traffic into enquiries, you’re wasting your time.   How to Optimise Your Website to Convert Traffic Into Enquiries Too many small businesses fail to understand the importance of converting traffic into enquiries. Think of it like...

  To succeed in business you have to stand out from the crowd. Being memorable is probably the best marketing tip you’ll ever get for your small business; and you don’t have to pay an agency’s expensive retainer fees to learn it either brcause I’ve just given it you for free. Here’s another: one of the best ways to stand out is by allowing your business to have an attitude.   Angle of Approach Attitude...

  Running a business can be the most challenging and the most rewarding thing a person can do. But it’s never smooth sailing. There are too many obstacles in your path to mention, so here are three of the biggest. Read on, and learn how to avoid being sunk by them.   1 Lack of Self Belief Successful business leaders all have one thing in common: massive self-belief. “To succeed, we must first believe that we can”...

You may think you know what you’re doing with your blog, but there’s a good chance you’re kidding yourself. Where you think it’s going and the direction in which it actually is travelling can be two very different places. If you suspect your blog may be in danger of losing its way, here are some proven ways to avoid this common trap before it disappears off into obscurity.     Get Focused On Your Goals You...