This article is about asking challenging questions in business. One of the reasons why Design Inspiration is still designing websites and corporate IDs 20 years after I set it up, is that we make a point of asking ourselves the tough questions and learning from our answers.   It’s Easy To Avoid the Important Things Running your own business is tough work. You have to learn skills that you never previously dreamed you’d need....

The Harlem Shake is the latest viral video to grab the internet’s attention. Just 30 seconds long and horribly addictive, the Harlem Shake videos are everywhere. Now it seems there’s a formula which anyone can use to create their own viral Harlem Shake vid.   If you’re one of the few humans left who haven’t seen one, check out this website that displays randomly chosen Harlem Shake videos. If you’re curious...

There are three types of website design that drive clients away. The trouble is, we see them all over the internet. Unless you want to drive clients away from your website, you’d better make sure it doesn’t fall into one of these types. Here’s your very own guide to spotting and avoiding them.     The Chic Sleek Freak These are those über-cool ‘visual essays’ that need a degree in Graphic Design to be...

I’m going to let you in to one of the secrets of my success. Whenever I meet a potential client I ask what their biggest challenges will be for the next 12 months. The answers vary but the ones that overcome them use a variety of skills. Here are the top three of these skills. Learning them could give your business just what you need to overcome yours.     Attitude “If all it takes is an angry stranger to ruin your day, what...

  To succeed in business you have to stand out from the crowd. Being memorable is probably the best marketing tip you’ll ever get for your small business; and you don’t have to pay an agency’s expensive retainer fees to learn it either brcause I’ve just given it you for free. Here’s another: one of the best ways to stand out is by allowing your business to have an attitude.   Angle of Approach Attitude...

  Running a business can be the most challenging and the most rewarding thing a person can do. But it’s never smooth sailing. There are too many obstacles in your path to mention, so here are three of the biggest. Read on, and learn how to avoid being sunk by them.   1 Lack of Self Belief Successful business leaders all have one thing in common: massive self-belief. “To succeed, we must first believe that we can”...